Mallamall
Film et Vidéo
- Auteurs : Ramakrishna Lalita (19..-....) ;
- Editeurs : Watertown, MA Documentary Educational Resources [distrib.] ;
- Date d'édition : 2013
- Sujets : Marchés -- DVD -- Inde, Centres commerciaux, Consommateurs, Commerce de détail, Inde -- Conditions économiques -- DVD -- 21e siècle, Films ethnographiques DVD Inde
- Langue(s) : Indéterminée
- Description matérielle : 1 DVD monoface simple couche (1 h 14 min), : Coul., sonore
- Pays de publication : États-Unis
Notes
Version en anglais et hindi ; sous-titres en anglais
Résumé
Indiqué sur la jaquette : 95% of India's retail industry is run by samll entrepreneurs. From street corners to baeaars, in small stores and narrow lanes, the sounds of street callers are matched only by the colors of their merchandise. Shopping is entertainment here as buyer and seller engage in an interactive dialogue. Every sale is fortified by history, rhythm and tradition. But the traditional landscape in a state of flux. The affluent population in India has created a demand for superstores. Foreigners like Chris Lund are swopping in to capitalize on the 650 billion dollar retail business. Malls are sprouting like mushrooms between huts and tenements. While Nandini, a marketing executive from Canada can niw preserve her Western lifestyle in India, small storeowners like Srinivas are forced to take to the streets to fight for survival. Will this contrast and dichotomy be absorbed in India's Masala pot or will it unravel 2500 years of tradition ?